Who is Max Hitchins?
Author of 64 clever Social Media and innovative marketing ideas from around the world. Focussing on Restaurants, Pubs, Bars, Hotels, Bistros, Taverns and Clubs.
Tailored presentations to inspire, motivate and entertain any audience. Focus on Hospitality, Memory Improvement, Creative Thinking and Lessons all of us can learn from the Melbourne Cup. Special presentations specifically designed for Shipboard audiences and Probus clubs
Max is the creator of the Zebra Principle or "How to stand out from the herd when you have no budget or a low budget." See our special Blog to access ideas and participate in and be rewarded when you take the time to do so.
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Max, put some content .
Content for lists.
Content for speeches.
Max explaining to Channel 7 Adelaide how to develop memory skills
Peter Stefanovic on Channel 9 tested Max's Memory skills
David Koch on Channel 7 Sydney tested Max's Memory skills
(a) Hospitality Industry audiences about marketing, management, motivation, memory and creative thinking
(b) Business audiences about memory improvement and creative thinking
(c) Shipboard audiences on 'edutaining' topics (Educational and entertaining)
(d) Probus, Service Clubs and schools (free of fee) on 'edutaining' topics and improving your memory
Gus Gregory has been a long term subscriber to my weekly newsletter. Many years ago his Dad, who had left school in 5th grade, emigrated to America from Cyprus. Gus told me his Dad scrimped and saved enough money to open a Bar/Restaurant called Gregory's in Flint, Michigan in 1948. It was a 250 seat diner featuring sea food, steaks and a variety of entrees prepared from fresh ingredients.
The local newspaper covered the opening and Gus' father, during the interview, threw the front door keys in the garbage and declared Gregory's would never be closed! “I don't know Max,” wrote Gus, “whether it was instinct, luck or intuition but Gregory's became a landmark restaurant for many years. He would go on to own and operate many other restaurants in the Flint area. The Cyprus, Gregory's #2, Barrel Inn, Town Talk Café, Charlys Inn.”
“His successes made it possible for me to attend Michigan State University to study Hospitality Management....and, by the time we were half way through the course, I thought I knew it all. I remember trying to get my Father to spend $15.00 for an advertisement in the local newspaper to tell about our wonderful Sunday Brunch.”
“I remembering him saying to me ‘Son, if I am going to spend money, I prefer to spend it on my customers. Now get your ass back in the kitchen and finish washing the dishes!’”
“My Dad also taught me to never defend a product that a customer did not like. His policy was to remove it from the table immediately and ask what we could bring them in its' place. Then he would say to the whole table ‘As hard we try sometimes we just don't get it right. So dinner, for the table, is on me tonight!’"
And then he would hand them one of our Gregory's cards and say "Next time you want to come in, call me because I want to make sure we take good care of you and that meal will also be on me."
I recall telling Dad this was not what they were teaching in the marketing lectures at Michigan State. He replied "Son what do you think those people talk about when they go to work in the morning. Gregory's will get far more value from what I just did than the $15.00 for the advertisement you wanted to run in the paper!"
“My Dad was just so much smarter then me,” wrote Gus.
“By the way Max” Gus continued “I want to say a BIG THANK YOU for the iPhone tips you now include at the bottom of your weekly emails to me. I particularly liked these two: (1) Did you know there is a Compass App on your iPhone? In the Compass App, if you swipe left, your iPhone becomes a level…which is perfect for hanging pictures. Many thanks.
(2) The History feature of your iPhone keeps track of web pages you have visited recently. To return to a recent web page go to Safari on your iPhone. Tap the Bookmarks icon on the bottom bar (the one that looks like two pages opening). Tap on History. You will see all the pages you have recently visited. To clear all the pages simply hit 'Clear'. ”
In my opinion it is a mistake to think that hospitality operators in Melbourne, Adelaide and Sydney have better ideas than those in other cities and towns throughout Australia. I believe now, more that ever, the Internet and its’ associated tools can and has levelled the business playing field.
Recently I spent some time in the Northern Territory. I was in Aeroplanes, Bars, Bistro’s, Restaurants, Resorts and Hotels in Darwin and along the national Highway One all the way to Katherine.
I noted and experienced some exceptional service and saw wonderfully innovative ideas. And each time I endeavoured to analyse these experiences that impressed me.
Did you know on Virgin Airlines you can now download the Virgin App onto your phone or laptop and track your path with the flight crew as they at fly at 33,000 feet above the ground at around 800 klm per hour. Not long ago this information was only available on international flights on special screens on the aeroplane. Now you download it onto your laptop, iPad or iPhone. Amazing technology.
Do you realise that just a few years ago Social Media did not even exist. Neither did the Internet, Apple iPhones, Facebook, Twitter or Instagram etc. etc. etc. Now they are all part of our lives and our businesses.
I salute the work the Darwin an Northern Territory Tourism Authorities and Operators are doing to market Northern Australia with their use of Social Media and Apps.
Consider the challenges they have in the Northern Territory Hospitality and Tourism businesses. They only have a maximum of six months to make their money each year.
Consider the fact that the Hospitality Industry in the Northern Territory relies on young staff from all around the world to ‘man the life boats’… so to speak…in the busy six months of the year.
Consider the fact that they have to train these young tourists, backpackers and the like to give exceptional service to the throngs of tourist. And they have to do this each year with a new brigade of young tourists, backpackers and the like. I am amazed they do it so well.
In this and following articles I intend introducing you to some amazing Apps and Social Media Tips and Tricks to assist you in running your businesses. The first is a recently released App from Apple called Clips. It is designed to cater for people who are forever posting Social Media messages. (Our target market?) You can shoot a video, edit it and in a matter of seconds post it to friends, family and followers.
But, more importantly, I see Clips as a great marketing tool. On the trip to Darwin I shot pictures out of the window of the plane; pictures of a menu for the Darwin Hotel; pictures of Katherine Gorge; pictures of ‘Sweetheart’ the crocodile and made a Clips App video of it….and overlaid with a song about Australia our Luck Country. It took seven minutes to assemble an produce the video.
I invite you to check it out at https://youtu.be/gQ86nZ1ceoo or simply search Youtube for: Max Hitchins - Lucky Country.
My grand daughter, Jessie Bridger, at the end of her final school year in 2015, applied for and was successful in getting a job at Forever New in the Indooroopilly Shopping Centre, Brisbane. I was impressed that she wanted to get a job immediately on leaving school to earn money before going to University in 2016. For the ‘older' people Forever New is a very impressive organisation that appears to pitch at teenage - 25 year old females.
Jessie told me there were ten applicants at the interview for the job. She told me 'she thought about’ what she would say and what she would wear to the interview. She said she was amazed at some of the outfits the other applicants wore to the interview. She said some where in dowdy black clothes, some wore old jeans and some had very untidy hair. She told me she chose to wear a Forever New outfit she had purchased at the store. I was so impressed when I realised she really took time to think about the interview process. When she excitedly called me to tell she had the job she said she believed (and so do I) her 'taking time to think' was the reason she was selected for the job.
It is my belief, whatever the task, whatever the situation, whatever the opportunity we should try to cultivate the habit to always…stop…and Take Time To Think before beginning anything. For this reason I have produced an eBook titled Max’s Maxims to encourage you to Take Time To Think. I describe it as an educational, edifying and entertaining collection of thoughts, quotes, aphorisms, excerpts, passages, sayings and verses designed to encourage, motivate and inspire everyone who reads this eBook to Take Time To Think.
Max featured in a Channel 7 Today Tonight program where reporter Frank Pangallo opened with the comment “Max Hitchins has developed a remarkable memory.”
How to use your Apple iPhone to market you and your business
How to use use You Tube to market you and your business
How to use Facebook to market you and your business
How to use Linked In to market you and your business
How to use Twitter to market you and your business
How to develop a memory like an elephant
How to write your first book
How to market a new product
How to become a professional speaker
How to turn your special hobby into a business
How to attract new customers to your Restaurant
How to attracting new customers to your Hotels, Clubs, Bars and Pubs
How to Strata Title Pubs/Hotels and utilise the very valuable retail spaces they occupy